Single Artwork by David Taay Ninh Wright (EWH)

“HAIKU is a song of optimism and hope for our youth. It’s conception began from observing and talking to some of our younger generation about their feelings of despondency towards their own lives and certain ‘photo-shopped’ expectations of modern society. ”

— Warren Maxell, Trinity Roots (Scoop.co.nz)

One of the aspects of our work that we enjoy the most is coming up with music video concepts - and we like to ensure that each of our videos are very unique. Music videos involve collaboration between artists and new friends, as well as cohesion between the visuals and the sound.

Renegade Peach Mark Russell keeps an eye on the shot framing as Ben O'Leary (DRAX PROJECT) waits for his cue.

After Trinity Roots received funding from NZOA we went into overdrive mode, coming up with a concept, filming and editing this video in the space of a couple of weeks.

It was a mad dash - but we feel we all came out with a great video.

The talented, humble and funny lads of Trinity Roots - (l-r) Rio Hunuki-Hemopo, Ben Lemi + Warren Maxwell.
Having a laugh on the roof of our Garrett St studio as we attempt a photo shoot in the cold evening air.

“The video needed such a fast turnaround - there was no time for shot lists! But we’d heard the song many times when the band were recording in studio and decided the organic approach really suited the music. The concept came from the lyrics and the moods of the song.

”Like the song, the video has three main parts. The song talks about our youth and so we focused on how they see themselves, how they see themselves being seen and how that manifests in how they see the world.

”The solitary opening portraying the young actors looking at themselves in mirrors. The internal reflective we called it and as the song moves the contrast comes as the actors move into the outside world and carry those reflected images with them on an ordinary day.”

— Mark Russell, TRPP (to NZ Herald online)